Packers and Cologuard launch cancer awareness campaign

Pledging to help increase screening offers fans opportunity to win Packers tickets and prizes

The Green Bay Packers and Exact Sciences, the manufacturer of Cologuard, are teaming up to promote colorectal cancer awareness throughout the 2017 football season.

Colon cancer took the life of legendary Packers coach Vince Lombardi at age 57 and almost 50 years later remains the No. 2 cancer killer in the United States, according to the U.S. Centers for Disease Control and Prevention. Despite being considered one of the most preventable yet least prevented forms of cancer and having high survival rate when treated early, millions of Americans are still reluctant to get screened for colon cancer or are not getting screened at recommended intervals.

“In football, a lot of game-changing decisions happen at midfield, right around the 50-yard line,” said Chad Watson, director of sales and business development for the Packers. “Similarly, a lot of important personal health decisions take place around age 50, including whether or not to get screened for colon cancer. The Packers-Cologuard Colon Cancer Awareness Campaign encourages adults to take a proactive role in their health so their careers as Packers fans do not get cut short.”

Through an online pledge, ticket giveaway contest and digital campaign, the Packers-Cologuard Colon Cancer Awareness Campaign encourages screening-eligible fans age 50-plus to get checked for colon cancer and asks all Packers fans to help spread the word about the importance of screening. Key campaign elements include:

Screening Pledge & Ticket Giveaway – Fans can visit